O’Neil’s approach to investing is based on his proprietary system called CAN SLIM, which stands for:
- Current quarterly earnings per share (EPS) – increasing earnings are a key factor in stock selection
- Annual earnings growth – the company should have strong, consistent annual earnings growth
- New product, service or management – innovation is a key factor in long-term success
- Supply and demand – strong demand for the stock should result in price appreciation
- Leader or laggard – invest in market leaders, not market laggards
- Institutional sponsorship – look for stocks that are being bought by institutional investors
- Market direction – invest in stocks that are in uptrends in a rising market
O’Neil has authored several books on investing, including “How to Make Money in Stocks” and “The Successful Investor”. He is a well-respected figure in the financial industry and has been featured in major financial publications and media outlets.
Some of the books written by William O’Neil:
- “How to Make Money in Stocks: A Winning System in Good Times or Bad”
- “24 Essential Lessons for Investment Success”
- “The Successful Investor: What 80 Million People Need to Know to Invest Profitably and Avoid Big Losses”
- “How to Make Money Selling Stocks Short”
- “The Wall Street Gang”
- “100 Years of Stock Market History: How to Use It for Your Benefit”
- “The Making of a Stockbroker”
- “The Great Depression Ahead: How to Prosper in the Crash That Follows the Greatest Boom in History”
These books cover a range of topics related to investing, including O’Neil’s CAN SLIM system, technical analysis, market history, and the psychology of successful investing. They are widely regarded as valuable resources for investors looking to improve their skills and knowledge.